AGGRESSIVE MARKETING OF KRAFT SHOWS RECORD 40% INCREASE IN SALES OF CADBUARY
- US-based Kraft Foods acquired Cadbury Plc IN 2009.
- Aggressively ramped up distribution and increased advertising spent on both existing Cadbury brands and new launches from Kraft portfolio.
- Between January-September 2011, Cadbury India’s sales grew 40%.
- Cadbury India Managing Director Anand Kripalu.
- Sales of its peers including Hindustan Unilever, Nestle, Britannia and GlaxoSmithKline Consumer have grown between 15%-20% during the same period.
- 14,000-crore biscuit category, which is increasingly getting competitive in India.
- Branding expert and Nobby Brand Architects Founder and CEO Nabunkur Gupta says that Cadbury’s distribution has improved since its acquisition by Kraft. “Now its product portfolio is available in the lower strata of the society where it was not available earlier.
